Front — Front Series D Investor Deck

Deck context

About this deck

The 11-slide deck Front used to raise its $65M Series D in 2022, led by Salesforce Ventures and Battery Ventures at a $1.7B valuation. Published by Front on its own blog on 30 June 2022 by co-founder Mathilde Collin, the fourth round in a row she has published. Collin notes the deck is deliberately shorter than Front's earlier decks because she was raising into an uncertain macro environment; she does not report removing or editing any slides before release. Funding stage is left unset because the catalog taxonomy has no Series D option. This unknown round presentation from 2022 contains 11 slides and records $65,000,000 in funding. Its sequence moves through cover, traction, customer, product, and later supporting sections. The outline below pairs every slide with its extracted text so researchers can study how the argument develops, not only how the pages look.

Key facts

Presentation structure

Slide-by-slide outline

1. 01

   Cover - Front Series D, March 2022Cover

   MARCH 2022. Front.

2. 02

   Front in key numbersTraction

   Front in key numbers. $M ARR today. 2022 ARR growth. 130%+ net retention. Teams of 2 to 6,000+ collaborate in Front. 75% DAU/MAU. $13B revenue opportunity on core use cases.

3. 03

   Customers using FrontCustomer

   Innovative, growing, next-gen companies use Front to align teams, execute faster and deliver world-class service. 8,000 customers, including (customer logo wall).

4. 04

   What Front is - a customer communication hubProduct

   A customer communication hub. What is Front? Looks like an inbox built for collaboration. All messages are tracked, actionable and assigned. Works across all channels. Surrounded by useful context. Insights, both aggregated and at the contact level.

5. 05

   A massive market opportunityMarket

   A massive market opportunity. We start in high-stakes inbound as first-mover. TAM growing due to automation and commoditization.

6. 06

   Customer use cases across four segmentsCustomer

   Typical usage across our core use cases. Professional Services - Pilot uses Front for collaboration between Account Managers and Subject Matter Experts, to respond quickly, accurately and with a personal touch: 75% reduction in SLA breaches. B2B Success and Account Management - Shopify uses Front to enable customer success for their highest value merchants, with no more missed or crossed communications and guaranteed timely, clear customer responses: reduced back and forth communications by 10%. Logistics - Load1 use Front to tighten operations, never drop a customer request and win more RFPs through faster response times: quotes produced in 1 minute instead of 8 minutes. Financial Services - Lydia uses Front to prioritize customer relationships through fast and efficient responses: response time reduced from 13 hours to 5 hours, with 70% of users receiving a reply in under 1 hour.

7. 07

   How Front wins against email and ticketingCompetition

   A better product, at scale. How we win in this market. Today we compete against email and ticketing. Front blows up silos to unlock unparalleled productivity. Email is ubiquitous but underpowered - Front brings real-time collaboration, powerful workflows (automation, escalation, human-in-the-loop), insights and analytics, contextual data and integrations. Ticketing breeds narrow silos - Front brings email compatibility (CC, FWD, attachments, invites), a natural conversational experience, a familiar and intuitive user interface, and intra- and cross-team collaboration. Email is 60% of deals, ticketing 40% of deals.

8. 08

   Retention, net new ARR and engagement metricsTraction

   Strong fundamentals keep getting stronger. World class net retention - covered GRR% and NRR% by FY22 quarter. Net new ARR grew 120% year over year last year - net new ARR by segment across FY21, FY22 and FY23 plan for Enterprise, Mid Market, Small Business and Emerging. Average seat count in top 50 customers from Q2 2015 to Q2 2022 - deployments are getting larger. DAU/MAU ratio 2018 to 2021 - product getting stickier.

9. 09

   An ambitious vision for collaborationSolution

   An ambitious vision few companies can deliver. 1. Communication hub for all customer-facing teams. 2. Communication hub for all knowledge workers. 3. The platform for collaboration that connects teams, apps and objects. Our mission: enable better relationships at scale. Ultimately, Front will be the collaboration layer for all knowledge workers.

10. 10

    Leadership team and capital efficiencyTeam

    Intense internal commitment. Exec team with a strong record: LB Harvey, Chief Revenue Officer; Ashley Alexander, Chief People Officer; Mohammed Attar, Chief Product Officer; Jenny Decker, Chief Financial Officer. A history of capital efficient growth, built for the long run: $Xm spent for $Ym ARR added (actual value for X cash spent is lower than value of Y ARR added).

11. 11

    Thank youCover

    Thank you.

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